Joining Massey Ferguson at Coventry as a technical author in 1966, David
went on to become heavily involved in all aspects of supporting the
company’s products, carrying out everything from writing the service
manual for the MF 1200 tractor to providing technical advice to its
dealers, issuing service bulletins and troubleshooting on territory as a
regional service manager.
His assessment of the people and products that he encountered during his
21-year career with Massey Ferguson ? some good, some occasionally not so
good ? forms the basis of his absorbing autobiography.
The stories David tells of liaising with Massey Ferguson’s dealer staff
and their customers make fascinating and often humorous reading, while his
recollections of helping to resolve product problems, notably with the MF
1200, MF 1080 and MF 500 Series tractors of the 1970s, highlight the sort
of challenges that members of the company’s service department faced
As well as enthusiasts of Massey Ferguson who seek to broaden their
knowledge of the company, ‘Inside Massey Ferguson ? A Story of Service’
will also appeal to anyone who worked for the organisation or its dealers
during the period covered by the book.